We are delighted to announce the official Press launch of The Luxury Network Nigeria following a fantastic launch party on the 6th July 2017, hosted by Porsche Centre Lagos.

The evening commenced with an opening speech by John Woodruffe, Director, West Africa Department for International Trade, and an introduction of The Luxury Network Nigeria by the CEO, Cas Ojo. Also in attendance was the Global Head of Business Development at The Luxury Network International, Helena Warren, and senior executives from various luxury sectors.

There was an introduction of the founding members – Porsche, The Wheatbaker Hotel, Deola Sagoe, and Robert Taylor Media Inc. and some discussion about the 4-fold vision of The Luxury Network for the Nigerian market:

1. To set a new standard for the term ‘luxury’ inside Nigeria.
2. To create a consortium of the finest luxury brands and high-end service providers within Nigeria, and facilitate discussion and collaboration between Member Brands for mutual business and client development.
3. To provide a low-risk market entry strategy for international brands .
4. To increase brand exposure for Nigerian brands on the International stage, by enabling dialogue between the finest ‘Made in Nigeria’ brands and world-renowned luxury brands.

The proposition of the Nigerian network caters to both luxury brands inside Nigeria and luxury brands outside Nigeria, who wish to enter the market. So we are very excited to begin the journey of creating unique partnerships and to push forward a new conversation about luxury in Africa.