Diageo Joins The Luxury Network Australia29th January 2020
Diageo is a global leader in beverage alcohol with an outstanding collection of more than 200 brands steeped in heritage, artisanship and authenticity, and each with its own story to tell. Within this collection is Diageo Reserve that represents the luxury division of Diageo, a multi award-winning portfolio of fine spirits.
A relatively young company, Diageo was created in 1997 but is built on the principles and foundations laid years before by giants of the industry including John Walker, Elizabeth Cumming, Alexander Gordon and Charles Tanqueray, founders of brands that are centuries old.
Today, we stand on the shoulders of these giants and, inspired by their ideas, philosophy and audacity, act with the same entrepreneurial spirit and determination. Our brands are crafted, authentic, relevant, luxury, with something for every taste and celebration, big or small. Old and new, global and local the breadth of our portfolio is second to none.
Brands includes Johnnie Walker, Lagavulin, Talisker and The Singleton whiskies, Cîroc and Ketel One vodkas, Don Julio tequila, Tanqueray gin, Bundaberg Rum and Ron Zacapa.
“We have a sophisticated drinking culture in Australia with more of us drinking in moderation as part of a balanced lifestyle. When we do choose to have a drink, we want something that’s world class in quality, style and heritage. That’s why I’m immensely proud to lead the Diageo business in Australia. We’re the world’s number one premium spirits producer with the best brands in the world.
Our purpose at Diageo is ‘Celebrating life, every day, everywhere’. We’re proud of the brands we make and the enjoyment they give to millions. We’re passionate about the role alcohol plays in bringing people together but our purpose goes beyond enjoying a drink, it’s about living life to the fullest and appreciating the special moments big and small.” – David Smith (Managing Director of Diageo Australasia).