Dior unveils exclusively online and in a selection of stores the B27 sneakers, a new fashion statement for men and an expression of the sportswear spirit Kim Jones, Artistic Director of Dior men’s collections, adores. Channeling diverse inspirations, from the vintage look of ’80s tennis shoes to the skateboarding universe, these new sneakers feature an urban, sporty and refined line.

TRY ON THE B27 FROM YOUR OWN HOME

Click or scan the QR code with Snapchat to try on the new B27 sneakers in augmented reality.

THE SAVOIR-FAIRE

The new B27s combine Dior’s creative audacity with its leather-working heritage. Each step of the manufacturing process, from edge dying to topstitch, reflects the exceptional savoir-faire of the Petites mains in the House’s Italian workshops. The result is a sophisticated assemblage with combined and layered inlays to create a unique three-dimensional effect.