More than mere meteorological phenomena, the powerful symbolism and colorful explosion of rainbows have inspired Louis Vuitton to share a message of optimism and joy.

In 1925, Gaston-Louis Vuitton wrote, “Let’s turn the street into a cheerful space.” Today, Louis Vuitton’s tradition of creative store windows endures as a perpetual invitation for the spirit to travel. As select stores begin to re-open around the world,  hand-drawn rainbows serve as welcoming beacons of hope during these turbulent times.

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