Luxury Will Never Die21st April 2020
Going through life is like riding a roller-coaster. Sometimes you experience the thrill, but sometimes you experience the turns that make you feel sick. Life will never be a normal ride -there will be ups and downs. Whenever you are not motivated and all you want is to do nothing, my advice to you during the COVID-19 time is for us to remember the days where we felt driven, pumped, and totally inspired.
We all miss our lives and the luxuries of life. No matter how long this pandemic will take, remember that it is just an obstacle in life that will pass. In times of negative messaging, find a counterattack so you can keep your positive attitude and after this, move on with hope and purpose.
“Stand firm and carry on.” -Winston Churchill
People in the luxury industry are panicking. Many losing their jobs, luxury stocks hit hard, and yes, it looks very ugly. A lot of luxury brands are in danger and some people have stopped their luxury purchases over the past 3 months and this might go on longer.
Luxury is timeless
Now, let us remember what is one of the most important characteristics of a luxury brand? -Timeliness. All luxury brands went through history. So have you ever wondered how these brands survived all this time? This brings us to the answer: luxury is timeless and it shall live forever.
Luxury is just a click away
With digital marketing and the rise of online shopping around, any luxury product or service is just a click away. Luxury goods will always be the best retail therapy, and fortunately, for the luxury industry, the internet has made it easily accessible.
Luxury is the bottom line
I always highlight this thought when presenting my luxury sales workshop: luxury is the bottom line.
The main reason why people buy luxury goods remains the same for hundreds of years and will never change, it is ‘the desire for self-fulfillment.’
Many experts have not discovered yet what the full impact of coronavirus on the luxury markets will be. A number of statistics and reports were written. But, once again, the bottom line is that ‘the magic of luxury will never die, no matter what epidemic will arise.’