Italy has been hit harder than any other country in the world by the COVID-19 pandemic and LVMH’s Italian Maisons are stepping up to help stem the spread of the virus in their home country. Their concrete initiatives support health authorities and the medical personnel who are on the front lines around the clock. Here are a few examples of how they are contributing.

LVMH and its Maisons have been mobilized for weeks to help check the spread of COVID-19. The Group’s Maisons in Italy are joining forces to support Italy’s nationwide efforts to eradicate the virus.

Bvlgari has launched massive production of hand sanitizer gel, working with its partner ICR Cosmetics. Priority will be placed on supplying medical establishments most seriously impacted by COVID-19 via the Italian civil protection agency. Bvlgari expects to deliver several hundred thousand 75 millilitre bottles over the next two months. This major initiative comes a month after the announcement of a significant donation to Rome’s Spallanzani hospital to fund the acquisition of a new high-definition 3D microscope for infectious disease research.

Fendi has been active for several weeks as well, providing financial support for the Lombardy region and sending surgical masks to Tuscany. Over 100,000 masks are to be delivered at the end of the week.

Internationally renowned Milan pastry shop Cova is also helping battle the pandemic. Closed since the second week of March, Cova’s Milan shop recently opened a home delivery service ahead of the Easter holidays. Twenty-five per cent of sales from  #CovaAtHome will be donated to Lombardy to help build the new Milano Fiera hospital. Cova is also delivering pastries to Sacco hospital in Milan to support medical personnel on the front lines of the battle against the COVID-19 pandemic.

Loro Piana has made a donation to the Fondazione Valsesia to aid hospitals in Valsesia valley in Northern Italy and provide them with supplies and equipment. The Maison is manufacturing and sending blankets for quarantine centres and providing logistics support in Valsesia. Loro Piana has also begun testing of prototype masks that could be produced for the general public.

Acqua di Parma is contributing to Italy’s national effort with its #StayHome solidarity campaign. All proceeds from online sales of Acqua di Parma home and personal care products (shaving, creams, etc.) will be donated to charities to support urgent public health efforts. The initiative will run throughout April and will also fund purchases of medical equipment.