For several years now, The Luxury Network Germany has been in regular exchange with the head of the Institute for Marketing at the renowned Ludwig Maximilian University of Munich.

Within the framework of this connection, the members of The Luxury Network have the exclusive opportunity to participate in the 46th Munich Marketing Symposium.

Under the motto “The crisis as a driver of change – new rules, new values, new perspectives”, this major event took place online for the first time on 17, 21, 22, and 23 July as a live lecture series, including various workshops via Zoom.

Together with reputable speakers, insights, and food for thought were given on how to navigate a company through the crisis and meet the current challenges. The new situation is to be understood as the driver of a change that has been necessary for a long time – be it the digital transformation and the associated cultural change or the need to include sustainability in the DNA of his company in order to counteract climate change and to meet the entrepreneurial and social responsibility.

All participants experienced an exciting and inspiring event!