The Luxury Network Egypt successfully hosted the second edition of its prestigious White Party soirée on Saturday, August 23, 2025, at the breathtaking Giwan Palace in New Alamein. The evening brought together a distinguished guest list of industry leaders, high-net-worth individuals, and premium brands for an unforgettable night celebrating luxury, lifestyle, and collaboration.

The soirée opened with a warm welcome from the event’s master of ceremonies, who set the tone by highlighting The Luxury Network’s mission as the world’s leading luxury affinity marketing group with a presence in over 40 countries.

Guests were reminded of the organization’s role in fostering partnerships, innovation, and opportunities across global and local luxury markets. The event was presented by media personality Samar Jamil welcoming the guests and the evening’s official proceedings began with a keynote by Ms. Abla Sebak, CEO of The Luxury Network Egypt, who shared her vision for the future of luxury collaborations in the country. She was followed by Mr. Fares Ghattas, Global CEO of The Luxury Network, who inspired guests with insights into the network’s international growth and strategic direction.

Throughout the night, guests were treated to a series of world-class performances, including live singers, a warm-up DJ, an electrifying set by DJ Martin, and a captivating violin act.

The evening also featured the signing of new member Swif Jet aviation, as well as the much-anticipated announcements of The Luxury Network Awards on November 8th.

The White Party soirée, with its all-white dress code, was a celebration of unity, elegance, and the shared vision of building lasting collaborations within the luxury industry.

Against the stunning backdrop of Giwan Palace, the evening stood as a testament to Egypt’s growing role as a hub for international luxury experiences.