The Luxury Network Germany and TWEED Magazine Seal Media Partnership8th December 2018
“Everything for the modern man with style” – this is the headline of the German Premium Magazine TWEED, a branch of the Wieland publishing group. It describes in one sentence precisely their read-only concept.
TWEED is published bimonthly since 2013 by the Wieland publishing company. The specialist for high-end print magazines is catering in the particular interest segment. The headquarters is located in the upper Bavarian town of Bad Aibling, where also the editorial staff of TWEED is based.
The widespread circulation of TWEED covers approx. 55.000 copies. The magazine consists of 132 pages and targets a male readership who acts very sophisticated when is comes to buying decisions: Fast consumption and short-lived trends are rejected however craftsmanship, tradition and most of all quality are central aspects of their interests. The editorial content of TWEED revolves around these values and behaviours. TWEED readers usually have a high standard of education and dispose of an income far above average.
Outfit is the most important column of the magazine, focussing on apparel subjects. They cover made to measure topics, segment related product features and are ranging from shoes to suits and accessories. Another important column is Taste, targeting premium spirits, especially whisky, wines and sparkling wines as well as fine food.
A lot of space is also reserved for the Travel department, where city and long-distance trips in the luxury segment are in the limelight along with special attention to short breaks. The chapter Gear pursues on a regular basis mechanical watches and classical writing utensils while Living reports about household and office furniture, accessories and garden. Extraordinary cars, boats and motorbikes are presented in Motor and subjects like Shaving and beards, hair styling and skin care are reviewed in Care.
“TWEED Magazine conveys interesting content and intrinsic value in one product that also distinguishes itself pleasantly from other high-end magazines in today’s fast-moving times by its feel. This makes every issue a collector’s item since the sophisticated readers get inspired by long lasting features which are by the way also worth reading by “the modern woman with style”. The Luxury Network and TWEED unifies the uncompromising realisation of an exclusive business philosophy, that creates in this co-operation a win-win situation for both our members portfolio as well as the TWEED clients, explains Silvia Herrmann, CEO The Luxury Network Germany.
“TWEED and The Luxury Network are a perfect match, because both concepts are based on a full commitment to quality and the value of exceptional nature”, notices Hans Joachim Wieland, TWEED publisher. “TWEED stands like The Luxury Network for not common things that become more and more valuable in our times, interesting personalities, authentic products with a heritage and experiences with a special quality”.