Brioni Eau de Parfum is the ultimate signature of effortless Roman chic accompanied by an irresistible temptation. It is the ideal complement to Brioni’s sartorial universe, the last, invisible, touch to the perfect outfit.

A unique formula

Created in collaboration with the renowned Master Perfumer Michel Almairac, the Brioni scent is a perfectly tailored formula. Accurately cut from superior ingredients, both natural and man-made, the fragrance is well-balanced and effortless.

Infused with a sense of quiet confidence and understated elegance, the perfect finishing touch created with a few ingredients only, championing ease as the ultimate sophistication.

An elegantly fresh opening by a modern ozonic accent – cool pink peppercorn and crisp green apple.

The gentle warm heart carries a soft powdery violet that contrasts with the silky warmth of ambroxan. The sophisticated dry-down bares the clean scent of naturally grown cedarwood infused by smooth tonka bean and cashmere-soft musk.

The main ingredients, cedarwood, and hand-picked peppercorn are both sustainably sourced.

“Our new fragrance, like all things Brioni, perfectly balances between sophistication and charisma. A perfume that does not shout yet envelops the wearer with an irresistible presence, a comfortable caress, and magical charm.”

NORBERT STUMPFL, BRIONI DESIGN DIRECTOR

• The bottle, a timeless shape, is inspired by the Brioni navy blue tailored suits.
• The Italian glass with a curved base is square-shouldered and slightly slimmer towards the bottom to adds to its elegance.
• The label is soft black satin with a golden cross-stitching, reminiscent of the one inside the Brioni suits.
• The cap is magnetic with the iconic B logo on the top, also featured on the pump and inside the cap as special hidden detail.