On Friday, January 27, The Luxury Network Germany hosted their traditional New Year “Members only” Get-together and Business Development Workshop in the prestigious Kameha Suite Frankfurt, part of their exclusive member’s portfolio.

Following on from their last B2B meetings at the end of 2016, co-hosted by The Charles Hotel Munich and Villa Kennedy Frankfurt, this business workshop focussed on the further Affinity planning and concepts for Q1 and Q2 2017.

The members were welcomed with teas and coffees before the start of this one day round table format and being officially introduced to the newly joined brands with their company presentations. Besides THE FRANKFURTER as a new regional high-end media partner, The Luxury Network Germany also covers now in their member’s community four ultra-luxurious automotive brands with the renowned Dörr Group, representing Lotus, Bugatti, McLaren and Lamborghini. Together with Tesla, this market sector is perfectly rounded.

Some forthcoming exciting Affinity projects have been discussed in detail, creating unique experiences for a pre-selected top clientèle. After enjoying a delicious lunch with ongoing networking and an engaged debate of “Co-Branding vs. Single Branding – Cross Marketing Co-operations” & “Online vs. Offline – Creative Digital Marketing Initiatives in the Luxury Market” the day ended with many inspirations in a perfect location.